Shift pioneers in creating and evolving a premium fashion and lifestyle business with a common sense approach to sustainability and a belief in business that treats people, planet and profit with equal importance.

Shift designer, Nimish Shah,uses a range of organic, fair trade and natural fibers along with artisanal handloom textiles in both organic and conventional cotton and silk. All fabrics are sourced from ethical and reliable manufactures. All printing is done by hand on old-fashioned wax beds that have inhouse effluent treatment plants and adhere to strict environmental and labour standards. Personal relationships are built with master craftsmen who operate their own small units, which weave, process and print our fabrics.

An alumnus of London College of Fashion, designer Nimish Shah launched Shift in 2011. Shah graduated in Product Design and Development for Fashion Industries in 2007; bagging a scholarship from PAN UK for exploring use of organic cotton and “Fashioning the Future” award for materials innovation at The Center for Sustainable Fashion summit in London. 

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